Welcome to Creativity Rooms

Stop Waiting for Inspiration

The MultipleMind Method is a 5-stage system for breakthrough thinking

It draws on the wisdom of Leonardo da Vinci, Thomas Edison, Nikola Tesla, Walt Disney, and Yoshiro Nakamatsu, and has been updated for the age of AI. Developed by us, it is used by entrepreneurs, business owners, and leaders who need more than incremental improvement.

Most people don’t have a creativity problem. They have a process problem. 


They sit down to think and wait for inspiration to arrive. They brainstorm for 20 minutes and call it done. They force their analytical minds to do a job they were never designed for. And then wonder why the ideas don’t come.

The truth is that breakthrough thinking is not a personality trait, not luck, and not reserved for a different kind of person. It is a specific sequence of cognitive states, each benefiting from its own mental mode, time, and environment.

History’s greatest innovators understood this intuitively, and modern neuroscience has since confirmed it. The MultipleMind Method is now available to everyone. 


A Brilliant Idea Is the Most Valuable Asset a Business Can Have


It is the idea that opens a market no competitor has seen and the solution that removes a problem that costs you time and money every single day. It is innovation that turns a good business into an exceptional one, and the concept that becomes the venture you have always known you could build.

Brilliant Ideas are not a luxury. In a world where AI is rapidly commoditising execution, the ability to generate genuinely original thinking is the last true competitive advantage. The individuals and organisations who can do it reliably will define the next decade. Those who can’t will find themselves competing solely on price.

The MultipleMind Method exists to make sure you are on the right side of that divide.


What We Offer

The Brilliant Ideas Day

  • This is a one-day workshop where you learn the complete MultipleMind Method by applying it to a real challenge of your own.
  • You arrive stuck, and you leave with a genuinely brilliant answer and a clear first step. You learn a repeatable system you can use for the rest of your life.
  • Join us at a public workshop, run 6 times a year, or bring the day in-house as a private training event for your team.

Brilliant Ideas Projects

  • This is a guided programme in which we take you or your team through the five stages of the MultipleMind Method over several weeks.
  • Each session is devoted to your challenge, with an incubation period between sessions. When the Brilliant Idea arrives, it is stress-tested and ready to act on.
  • For businesses of all sizes, from solo founders through to leadership teams.

“No one in the UK knows more about generating ideas, writing a business plan and then starting a business than Steve Roche.”

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Mac Attram – International Speaker & bestselling author of ‘Face It & Fix It

“Steve was a fantastic thought-partner throughout the ideation process. I came to him with lots of half-baked ideas that he helped codify into a solid foundation. Thank you for seeing my vision and helping me make it a reality.”

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Tatiana Donaldson – Founder, TBD Strategies 

“Steve’s greatest strengths are his ability to inspire and give you the courage to make the leap.” 

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Elaine Bousfield – Founder, Kooth plc 

Five Minds + Five Stages + Five Environments = Brilliant Ideas

The MultipleMind Method teaches and orchestrates five distinct intelligences:
  • Your logical Left-Brain Mind: analysis, structure, rigour.
  • Your intuitive Right-Brain Mind: imagination, connection, play.
  • The Medici Mind: the collective power of other people and other fields colliding.
  • The AI Mind: artificial intelligence as your thinking copilot.
  • The Daimonic Mind: your inner genius, the quiet source of the flash.

The method moves through five carefully designed stages and environments, creating the precise conditions for all five minds to converge. This isn’t theory. It’s a proven system, refined over decades of understanding how great ideas actually happen, and now updated for the age of AI.

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Where You Think Affects How And What You Think

The space is part of the method

Great ideas don’t come from staring harder at the same four walls. Each stage of the method has its own ideal environment, tuned with light, sound, scent, and layout to put your mind in exactly the right state.

We create the environments anywhere we work. That’s why we say we bring both the process and the place.


  • You’re a founder or entrepreneur searching for the idea that will launch your next venture 
  • You’re a business owner or a leader stuck on a challenge that conventional thinking hasn’t cracked 
  • You run a team that’s full of intelligent people, but keeps producing the same thinking 
  • You’ve had a flash of inspiration, but don’t know how to develop it into something real 
  • You want to understand how brilliant ideas actually happen, and make them happen reliably 
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Generate Brilliant Ideas in the Age of AI

The MultipleMind Method Book

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