Welcome to Creativity Rooms

Stop Waiting for Inspiration

The MultipleMind Method is a five-stage system for breakthrough thinking

Drawing on the wisdom of Leonardo da Vinci, Thomas Edison, Nikola Tesla, Walt Disney and Yoshiro Nakamatsu, and updated for the age of AI. Used by entrepreneurs, business owners and leaders who need more than incremental improvement.

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Most people don’t have a creativity problem. They have a process problem. 


They sit down to think and wait for inspiration to arrive. They brainstorm for twenty minutes and call it done. They force their analytical minds to do a job they were never designed for. And then wonder why the ideas don’t come.

The truth is that breakthrough thinking is not a personality trait. It is not luck. It is not reserved for a different kind of person. It is a specific sequence of cognitive states, each benefitting from its own mental mode, its own time, and its own environment.

History’s greatest innovators understood this intuitively. Modern neuroscience has since confirmed it. The MultipleMind Method makes it available to everyone. 

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A Brilliant Idea Is the Most Valuable Asset a Business Can Have.


It is the idea that opens a market no competitor has seen. The solution that removes a problem costing you time and money every single day. The innovation that turns a good business into an exceptional one. The concept that becomes the venture you have always known you could build.

Brilliant Ideas are not a luxury. In a world where AI is rapidly commoditising execution, the ability to generate genuinely original thinking is the last true competitive advantage. The individuals and organisations who can do it reliably will define the next decade. Those who can’t will find themselves competing solely on price.

The MultipleMind Method exists to make sure you are on the right side of that divide.

Five Minds + Five Stages + Five Environments = Brilliant Ideas

The MultipleMind Method teaches you to orchestrate five distinct intelligences:

  • Your logical Left-Brain Mind — analysis, structure, rigour.
  • Your intuitive Right-Brain Mind — imagination, connection, play.
  • The Medici Mind — the collective power of other people and other fields colliding.
  • The AI Mind — artificial intelligence as your thinking copilot.
  • The Daimonic Mind — your inner genius, the quiet source of the flash.
    Moving through five carefully designed stages, you create the precise conditions for all five minds to converge. This isn’t theory. It’s a proven system, refined over decades of studying how great ideas actually happen, and now updated for the age of AI.

Five Minds. Five Stages. One Brilliant Idea. 

Moving through five carefully designed stages, you create the precise conditions for all five minds to converge.

This isn’t theory. It’s a proven system, refined over many decades of studying how great ideas actually happen, and now updated for the age of artificial intelligence.

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The space is part of the method

Great ideas don’t come from staring harder at the same four walls. Each stage of the method has its own ideal environment, tuned with light, sound, scent and layout to put your mind in exactly the right state. And because that environment travels with us, we can create it almost anywhere. That’s why we say: we bring both.

  • You’re a founder or entrepreneur searching for the idea that will launch your next venture 
  • You’re a business owner or a leader stuck on a challenge that conventional thinking hasn’t cracked 
  • You run a team that’s full of intelligent people, but keeps producing the same thinking 
  • You’ve had a flash of inspiration, but don’t know how to develop it into something real 
  • You want to understand how brilliant ideas actually happen, and make them happen reliably 
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Standing on the shoulders of genius

The method distils how five extraordinary minds actually worked: Leonardo da Vinci’s way of seeing, Thomas Edison’s systematic experimentation, Walt Disney’s separate rooms for separate modes of thinking, Nikola Tesla’s disciplined incubation, and Yoshiro Nakamatsu’s deliberate courting of the flash. Nakamatsu’s own methods were famously extreme. We take the principle, not the practice.

Choose Your Starting Point 

THE BRILLIANT IDEAS DAY

One immersive day. Five stages. Your breakthrough idea — guaranteed. 
£195 per person 

THE BOOK 

The complete MultipleMind Method — second edition, fully revised for the AI age. 

IN-HOUSE EVENTS & TRAINING 

“No one in the UK knows more about generating ideas, writing a business plan and then starting a business than Steve Roche.” —

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Mac Attram, International bestselling author of Face It & Fix It 

“Steve was a fantastic thought-partner throughout the ideation process. I came to him with lots of half-baked ideas that he helped codify into a solid foundation. Thank you for seeing my vision and helping me make it a reality.” —

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Tatiana Donaldson, TBD Strategies 

“Steve’s greatest strengths are his ability to inspire and give you the courage to make the leap.” — Elaine Bousfield, Kooth plc 

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Elaine Bousfield, Kooth plc 

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