About Us

OUR STORY

Why Creativity Rooms Exists 

For DECADES, WE HAVE been fascinated by the question of where Brilliant Ideas come from 

What intrigues us is not the mythology of lone geniuses struck by lightning, but the reality and the process. In other words, the conditions that make breakthrough thinking not a happy accident but a reliable, repeatable outcome. 

The first edition of The MultipleMind Method, published in 2012, was co-founder Steve Roche’s attempt to answer that question. A year and a half of intensive research produced a book that distilled the methods of history’s greatest innovators into a system anyone could learn. It worked, and readers used it to launch businesses, solve intractable problems, and rediscover creative capabilities they had forgotten they possessed. 


Then something changed THE FiELD OF CREATIVE THINKING entirely. 


The arrival of accessible AI did not make the method obsolete. It made it more powerful. But it demanded a fundamental reimagining. The second edition of the book, and the creation of Creativity Rooms as the business that would bring the method to life, were Steve’s and co-founder Cilla Hall’s response to that demand.

Creativity Rooms exists because the world has never needed better ideas more urgently and because the tools to generate them, human and artificial, have never been more powerful.

Co-Founder: STEVE ROCHE

Steve is the UK’s most experienced business plan writer. He started in 1999 and, since then, has written over 475 plans and, through one of his specialisms, has guided more than 100 international entrepreneurs in building innovative and scalable businesses in the UK. He has worked across almost every sector, which means he has seen more business challenges and more Brilliant Ideas than most people ever encounter. 

He was one of the original directors of Kooth plc, the pioneering digital mental health service that won the LGC Award for Innovation in 2005 and the Intellect UK Award for IT Excellence in 2008 before listing on the London Stock Exchange in 2020. He was there at the beginning, when the pioneering and original idea was still being developed, and he helped build it into something that has served hundreds of thousands of people. 

He is a 3-time President of West London Speakers and an Area Director for Toastmasters International. For seven years, he led one of the largest grassroots football clubs in the UK. 

Co-Founder: Cilla Hall

Cilla’s approach gives Creativity Rooms its distinct edge. Her core insight is deceptively simple: where you think fundamentally shapes how you think.

Sitting at the same desk under the same lighting inevitably yields the same thoughts, yet most people ignore their environment when trying to innovate. Cilla applies the principles of biophilic and multisensory design to break that cycle. By thoughtfully tuning light, scent, sound, space, natural materials, and colour, her science-backed methods shape physical environments that actively stimulate focus, calm, and breakthrough thinking.

She creates five tailored environments for the Creativity Rooms process, matching each space to the exact brainwave state and mindset required for that step. Shifting from one environment to the next unlocks different levels of thinking as you move and it is that makes the method work.

As a qualified life coach, Cilla also understands the deeply human side of creative blocks. The limiting beliefs, hidden fears, and specific conditions people need to feel truly safe to think boldly. She brings this insight into every session she facilitates.

What We Believe 

Five values shape everything we do 
Brave Ideas 
The best ideas are always a little frightening at first. We create conditions in which people feel safe enough to think boldly and challenge themselves enough to think further than they thought they could. 
Proven Methods 
Everything we teach is grounded in evidence. The lives of history’s greatest innovators, the findings of cognitive science, and forty years of practical application. We do not traffic in techniques that feel good but don’t work.

Human-Centric 
AI is a powerful thinking partner. It is not a replacement for human judgment, human taste, or human courage. The person must remain at the centre of every creative act. 

Together 
Breakthrough thinking is rarely a solo endeavour. The Medici Mind exists because diverse perspectives produce ideas that no single mind can generate alone. We build the conditions for genuine collaboration. 

Real Impact 
An idea that stays an idea is a daydream. We are committed to the full journey from the first spark of Ignition through to the Iteration stage roadmap that turns a Brilliant Idea into a reality. 

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